Why Failing Sales Teams in Singapore are Turning to Business Development as a Service (BDaaS)

As businesses continue to grow in Singapore, one of the persistent challenges faced is the sustainability of traditional sales tactics, particularly cold calling. For years, cold outreach has been a go-to method for lead generation, but today, it seems to be showing its age. Sales teams are feeling the strain, and the consequences are becoming clear—high turnover rates and declining engagement.

Is Cold Calling Still a Sustainable Part of the Sales Role?

Cold calling, once considered an essential skill for salespeople, is rapidly becoming an unsustainable burden. Salespeople are often expected to spend hours on the phone with minimal immediate results, facing rejection after rejection. Over time, the stress and constant pressure to perform take their toll. How many of your salespeople have dropped out due to the fatigue of managing endless calls and facing an unending cycle of rejection?

Let's be real! Very often, as business owners, we just think they are weak, they are the strawberry generation or I think there is something called a Snowflake generation today

This isn't just a skill issue—it’s a stamina issue.

1) The traditional approach to sales outreach is no longer aligned with the needs and preferences of the modern workforce.

2) The expectations of thinking, problem-solving, consultation, delivering solutions were not there in sales roles of the past.

In fact, many businesses are seeing their salespeople drop out "like flies" as they struggle with the demands of unrealistic expectations.

The common misconception is that this is a recruitment cycle and they will one day be able to find sales that can fit the bill.

Should Sales Be Broken Down into Pre-Sales and Sales?

As businesses grow, it becomes increasingly clear that the traditional approach to sales isn’t always the most effective for every aspect of the sales process. Sales should be seen as a two-step process: pre-sales and sales. Pre-sales, which refers to business development, is all about identifying and nurturing leads before they are handed over to the sales team for conversion. Business development, through methods like BDaaS, focuses on generating leads, warming up prospects, and creating opportunities—leaving the sales team to focus on closing deals.

This separation allows for greater specialization and efficiency, ensuring that the right people are focused on the right tasks. Pre-sales, which involves nurturing and qualifying leads, should be handled by dedicated business development teams, freeing up sales teams to focus on what they do best—converting prospects into clients.

Could Business Development as a Service (BDaaS) Be the Answer?

Enter Business Development as a Service (BDaaS). Instead of relying on an in-house sales team to make the cold calls and generate new leads, businesses can now outsource these critical tasks to specialists who can handle them more efficiently. BDaaS allows businesses to scale outreach efforts while avoiding the high costs and burnout associated with traditional sales teams.

As a business owner, have you considered how BDaaS could free up your resources and improve your sales outcomes? By leveraging an external team focused exclusively on lead generation, your in-house team can focus on closing deals and nurturing relationships—tasks that directly contribute to revenue generation.

ABUZZ has solutions for you that include integrating such solutions into your business with CRM.

Should We Be Looking Beyond Cold Outreach?

With the advent of technology and changing market dynamics, it’s clear that cold outreach isn’t the only—or the best—way to generate leads anymore. For businesses looking to remain competitive, it’s time to look at alternative strategies like Search Engine Marketing (SEM), SEO optimization, and Social Media. These methods allow businesses to generate qualified leads in a more passive yet highly effective way.

For example, does your business’s online presence reflect the modern digital landscape? Are you leveraging SEO or SEM strategies to reach potential clients who are actively searching for services like yours? How about social media—are you engaging with your target audience where they spend the most time?

Depending on your business nature, these digital approaches might be a much more effective way to generate the kind of leads that convert. The cost of digital marketing can be lower and more predictable than investing in a full-time sales team tasked with cold outreach. Plus, these methods provide a higher degree of measurability and allow you to track ROI more accurately.

Not sure what are ways to grow your business? Speak to us!

Are You Ready for the Next Generation of Business Development?

It’s time to face the fact that traditional sales tactics are no longer cutting it. The business development landscape is evolving, and it’s crucial for companies to adapt. If cold calling and manual outreach have become too costly and ineffective, how can you reimagine your sales development strategy?

Digital marketing strategies like Search Engine Marketing, Search Engine Optimisation, and social media marketing, and smarter lead generation techniques are the future. Many strategies are developed and may not be suitable for all businesses.

As business owners, it’s up to you to decide how to move forward. Are you ready to embrace a more sustainable, cost-effective approach to business development?