When I started ABUZZ, it wasn’t about chasing trends. It was about solving a real problem: SMEs in Singapore are under pressure — higher costs, manpower crunches, and customers who expect faster, better service. Hiring one more person often feels like a gamble. But doing nothing isn’t an option either.

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ABUZZ was built to be the partner I wish I had when scaling businesses: a Virtual Assistant Agency that is highly exposed to AI. Our Virtual Assistants don’t just handle day-to-day tasks; they work with modern AI tools and systems that help your business run faster, leaner, and smarter.

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We call our tone “humble arrogance” because we know exactly what we bring to the table. We’re not here to give fluff. We’re here to do the work, to be the ops team you didn’t know you needed, and to push SMEs beyond what they thought was possible.

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This is just the beginning. My vision for ABUZZ is simple: to make AI-enhanced virtual support the new normal for ambitious SMEs. Because in the future, the companies that win won’t just work harder — they’ll work smarter, with the right partners by their side.

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— Desmond Kwok
Founder, ABUZZ